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MSc, PGDip, PGCert Digital Marketing

University of Chester, United Kingdom
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Course Overview

The MSc, PGDip, and PGCert Digital Marketing courses at University of Chester provide students with a comprehensive understanding of digital marketing principles and practices. The course covers topics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, data analysis, and digital campaign planning. Students will learn how to develop and implement effective digital marketing strategies, as well as how to measure and evaluate their success. The course is designed for students who are interested in pursuing a career in digital marketing or wanting to enhance their existing skills in the field.

Additional Information

The MSc Digital Marketing course is designed to provide students with advanced knowledge of digital marketing principles and practices, as well as the skills to apply them in real-world scenarios. The course covers topics such as digital campaign planning, data analysis, and digital marketing strategy development. Students will also have the opportunity to work on live client projects, gaining valuable experience in digital marketing.

Why Choose University of Chester for Digital Marketing?

The University of Chester is a great choice for students interested in pursuing a career in digital marketing. The university offers a range of courses and programs that provide students with the skills and knowledge they need to succeed in the field. The university's location in Chester also provides easy access to a wide range of digital marketing agencies and companies, providing students with valuable networking opportunities. Additionally, the university has a strong reputation for producing well-rounded graduates who are prepared to enter the workforce.

Why You Should Study This Course

This course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

The course will really benefit those seeking to top up their existing Marketing knowledge or, perhaps, those looking for a specialist in this fast-growing and dynamic sector.

We are here to help you plan your future, make the most of your time at University, and to enhance your employability. We provide access to part-time jobs, and extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications, and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.

Students and graduates of the University of Chester can use our services free of charge for up to two years after graduating.

General Eligibility

An honors degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Modules

Compulsory Modules:

  • Digital Marketing Acquisition, Conversion & Retention

  • Digital Marketing Strategy & Planning

Optional Modules:

  • Digital Disruption

  • Social Media Strategy

  • Understanding the Digital Customer

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS Academic: 6.5 (no less than 5.5 in any band)

Additional Information

This course is available: Part-time, 2 Years - MSc Full-time, 1 Year - PGDip Part-time, 2 Years - PGDip Part-time, 1 Year - PGCert

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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