BA (Hons) Digital Business

This innovative degree will equip you with the knowledge and skills to succeed in the rapidly evolving digital business landscape. You'll learn how to leverage technology to drive business growth, manage digital projects, and create engaging customer experiences. With a focus on practical application, you'll gain real-world experience through collaborations with local businesses and entrepreneurial ventures.

Additional Information

This course is designed for aspiring digital leaders who want to shape the future of business. You'll develop a deep understanding of digital technologies and their impact on business models, marketing strategies, and customer experiences. Our expert faculty will provide guidance and mentorship throughout your studies.

Unlock Your Potential at Worcester - A Leader in Digital Business Education

The University of Worcester is renowned for its commitment to practical, industry-focused education. Our state-of-the-art facilities and close partnerships with local businesses provide the perfect environment for exploring the latest digital trends and technologies. As a student at Worcester, you'll benefit from our extensive industry connections and be well-prepared to embark on a successful career in digital business.

Digital technology is transforming our workplaces, challenging organizations from all sectors to seek out graduates with the digital business know-how that is essential in all sectors. If you aspire to build a career in the areas of e-commerce, social media, and digital technologies, our Digital Business course will give you the knowledge, skills, and experience to prepare you for the digital revolution facing employers. This course enables you to step ahead on the route toward digital transformation to support organizational growth. You'll be supported by regular coaching, and our professional network of academic staff, business leaders, and the Chartered Management Institute (CMI).

With the Learning & Work Institute reporting that the UK is heading toward a “catastrophic” digital skills shortage, this course will place you in an ideal position having developed your digital skills for employability. These skills will enable you to meet the needs and aspirations of organizations adopting new digital technologies with roles including Digital Business Transformation, eCommerce, Digital Content Systems, Business Data Analytics, and Cybersecurity. You'll be able to demonstrate your digital business knowledge through active experiences, such as applied consultancy projects, paid placements, internships, and study abroad. This active experience will demonstrate that you are a digital native, with creative, e-business-oriented skills that are valued by today’s employers.

112 UCAS tariff points (for example, BBC at A Level), plus GCSE English and Maths at Grade C / 4 or above

20 hours of work permit weekly for international students.