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MSc Sport Management

Bournemouth University, United Kingdom
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Course Overview

The MSc Sport Management programme at Bournemouth University provides students with a comprehensive understanding of the sport industry, including management, marketing, and finance. The course covers topics such as sports event management, sports marketing, and sponsorship, as well as the social and cultural context of sport. Students will gain practical experience through internships and projects, and will have the opportunity to specialize in areas such as football, rugby, or tennis. Graduates of this programme are well-equipped to pursue careers in sports management, marketing, and administration.

Additional Information

Students can choose to specialize in one of three streams: football, rugby, or tennis. The course also includes a dissertation module, where students can conduct research on a topic of their choice within the field of sport management.

Unlocking Career Opportunities in the UK's Sports Industry

Bournemouth University is located in the heart of the UK's sports industry, providing students with unparalleled access to internships, networking opportunities, and career prospects. The university's strong links with the sports industry allow for regular guest lectures from industry professionals, ensuring that students are taught the latest trends and practices in sport management. Additionally, Bournemouth University has a dedicated sports centre and state-of-the-art facilities, providing students with a world-class environment in which to learn and develop their skills.

Why You Should Study This Course

  • Expand your knowledge about a range of sport management theories and international marketing tactics and analyze sports operations and leadership styles 

  • Choose to complete a 30-week work placement to enhance employability and improve your performance as a manager. 

  • Learn from a team of research-active expert academics who have strong ties with the industry 

  • Benefit from the flexibility and study this course part-time or full-time  

  • Engage and network with industry guest speakers who offer specific sport management knowledge, experience, and insights 

  • Graduate with the skills and expertise to succeed in sports development, international sports event management, and business. 

General Eligibility

General entry requirements

The standard requirements for embarking upon a postgraduate taught degree are:

A bachelor's Honours degree with 2:2 in any subject or equivalent.

Part Time Work Details

20 hours per week

What You'll Study

1 Core Units
  • Contemporary Issues in Sport Management: This unit will introduce you to sport's nature, structure, environment, and context. It will also develop your critical understanding of contemporary controversies in sport management, enabling you to explore the problematic aspects of learning and applying management practice to sports.

  • Sport Business Analytics: In this unit, you will apply sport management theories to real-world problems that can be addressed and better understood through collating various forms of qualitative and quantitative data from multiple digital environments.

  • Managing Operations, People & Leadership: You will develop an understanding of how different sports operations analyze, plan, manage and evaluate operational resources necessary for delivering sports opportunities. You will also create a critical awareness of the complexities of human resource management and leadership theory as applied to sports organizations.

  • Strategic Sport Management: You will develop the ability to undertake strategic analysis, develop strategic plans and understand the critical issues in strategic implementation relevant to public, private, and voluntary sector organizations using a broad range of strategic tools, models, and theories.

  • International Sports Marketing: You will develop the ability to undertake marketing analysis, create strategic marketing plans and understand the critical issues in strategic implementation relevant to a wide range of international organizations using a broad range of strategic tools, including models and theories.

  • International Sports Event Management: This unit will encourage you to think critically about global contexts for sports events and how management practices may vary according. In doing so, the team will focus on the management of sports organizations, the role and importance of stakeholders, collaborators, and delivery organizations, and the provision and outcomes of sports events.

  • Dissertation: You will be able to demonstrate a breadth of knowledge and analytical techniques by preparing and presenting a rigorous and analytically sound dissertation concerning a particular sports issue. The dissertation concludes your learning experience, where you will conduct a research project. You'll use and present your chosen research methodology before application within and through your research design. The final written element of the dissertation will demonstrate your ability to collect and analyze data and present your findings, as well as your understanding of ethical issues associated with sound research.

2 Placement

You can undertake a 30-week placement at the end of the course, providing an opportunity to apply your acquired knowledge and skills in the workplace. You are required to find your order; however, our Careers & Employability Service and your faculty placements office are on hand to support you.

The placement is intended to foster personal and professional development and help you connect academic learning and the working world.

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS (Academic) 6.0 with a minimum of 5.5 in each component or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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