Course Overview

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital storytelling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world. Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualization of €˜big data.

General Eligibility

An honors degree at 2:2 or higher

Part Time Work Details

Language Requirement

• IELTS minimum 6.5 overall with a minimum of 6.0 in writing and a minimum of 5.5 in reading, listening, and speaking_x000D_ TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 19 in reading, listening and speaking