The BSc Marketing program at CTGU was established to support the university’s expansion in business and management education. Since its introduction, the course has added subjects related to digital marketing, service marketing, and applied market research. Course content is reviewed regularly to match employer needs and student feedback. Cooperation with regional enterprises supports internships and practice-based learning. Graduates have moved into marketing support roles, sales teams, service companies, and administrative positions, while others continue with postgraduate study in China and overseas. The program shows steady growth in enrollment, teaching resources, and international participation, reflecting CTGU’s ongoing focus on applied undergraduate education and graduate readiness.
Applicants should have completed senior high school or an equivalent qualification with acceptable academic results. International students apply through the CTGU online application system and submit academic transcripts, language test results, a study plan, and passport details. CTGU offers scholarship options for international students based on academic performance and overall application quality. Support may include partial tuition reduction or accommodation assistance.
International students may work part time with university approval and local registration; weekly hours are limited during study periods
Applicants must meet one of the following minimum scores:
IELTS: 6.0
TOEFL iBT: 80
PTE Academic: 50
Duolingo English Test: 95
Marketing
Xiling Campus, Dianjun Campus
Undergraduate
4 years
September
6.0
CNY 5,000 – 6,000,
CNY 15,000 – 20,000, (INT)
Nashville, Tennessee.
$ UK/International: £37,152
Glasgow, Scotland
6.5
19920
Hull (Main Campus), Scarborough
5.5
£ 9250
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