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Business analysis applies advanced analytical methods to business problems to help managers make better decisions, while technology is at the heart of all modern business.
Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They can also apply advanced analytical methods to deal with specific management issues.
The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
A Levels
ABB-BBB
(GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics)
International Baccalaureate
32-30
(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
HNC/HND
Relevant HNC/HND, A in Graded Units
20 hours of work permit weekly for international students.
Introduction to Economics and Business Analysis & Technology
Introduction to Marketing & Entrepreneurship
Introduction to Tourism Studies and Managing People
Introduction to Finance & Accounting
Introduction to International Business
Management Development Programme 1
Academic Skills
Semester 1 topics include:
Working in Business Organisations
Working Business Research & Consultancy
Working Internationally
Working in the Third Sector
Rhetorics & Oratory
Analysing & Improving Operations
Managing Business Processes & Information Systems
Understanding Consumers & Markets
Services & Retail Marketing
Management Development Programme 3
Understanding & Optimising Business Systems
Knowledge & Innovation Management
Marketing Communications in the Digital Age
Strategic Marketing in an International Context
Business Analytics Using Data Mining
Business Process Integration with Enterprise Resource Planning
Risk Analysis & Management
Management Science 4
Brand Management
Dissertation
Social Marketing
Advances in Consumer Behaviour
Managing Customer Relationships
Sports Marketing
Managing Integrated Marketing Communications: Theory & Practice
International Business Management
Electronic Commerce
Sustainability, Marketing & Society
IELTS 6.5 overall (no individual band less than 5.5)
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