Course Overview

This course provides a comprehensive study of core marketing principles, with an additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalized and globalized business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximize your opportunity to put marketing theory into practice through the use of live case studies and projects. * Throughout the course, extensive use is made of contemporary marketing problems, which emphasize branding at the center of strategic decision-making. * The focus of this course is the development of the strategic brand leaders of tomorrow. * On this brand management route of our Marketing Masters, you will take a specialist module in Strategic Brand Management. * Further specialization and an opportunity to pursue an area of branding that interests you or which you are passionate about comes in your choice of the research project.

General Eligibility

An Honours degree (2:2 or above) in any subject or equivalent professional qualification. Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.