Fashion Buying with Marketing BA (Hons)

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers €“ from design, concept to point of sale €“ youll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications, and social media platforms. Youll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognized, style. Youll also cover report writing, data selection, presentation, and critical analysis. We have embedded sustainability and social responsibility into our curriculum and aim to give you the tools to drive innovation at all stages of the buying process. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping.

Art and Design Foundation or 112 points from at least 2 A-levels or BTEC Extended Diploma DMM or International Baccalaureate: 26+ Points including Art and Design