Skip to main content
Panoramic collage of university campus architecture

MSc Strategic and Digital Marketing

De Montfort University, United Kingdom
See University Details Apply with BHE UNI
Save

Course Overview

The MSc Strategic and Digital Marketing course at De Montfort University is designed to provide students with a comprehensive understanding of the principles and practices of strategic and digital marketing. The course covers topics such as market research, target market identification, brand positioning, advertising and promotions, social media marketing, search engine optimization, and data-driven marketing. Students will learn how to develop and implement effective marketing strategies across various channels and media, including traditional and digital platforms. The course also covers the latest trends and innovations in marketing, including artificial intelligence, machine learning, and the Internet of Things (IoT).

Additional Information

The course is designed for students who want to pursue a career in marketing management or related fields. It is suitable for those with a background in business, marketing, or related disciplines. The course is delivered through a combination of lectures, seminars, workshops, and practical projects, providing students with the opportunity to apply their knowledge and skills in a real-world setting.

Unlock Your Career Potential with MSc Strategic and Digital Marketing at De Montfort University

De Montfort University is an excellent choice for MSc Strategic and Digital Marketing due to its strong reputation for producing high-caliber marketing professionals. The university has a team of experienced lecturers who are experts in their fields, providing students with the latest insights and knowledge in the industry. Additionally, De Montfort University has strong industry connections, providing students with valuable networking opportunities and work experience placements.

Why You Should Study This Course

Grounded in the latest theory, this is a practical program that will enable you to develop advanced strategic and digital marketing skills. You will learn how to be analytical, create creative campaigns, and develop research skills that will help you assess markets in-depth. Youll be taught by a diverse team of experts who can offer you first-hand knowledge and insight into the industry with years of commercial experience to draw from. This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media are planned and executed. Youll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course. Other key themes include insight management, innovation, and entrepreneurship, customer management, campaign planning, paid, owned, and earned media planning, marketing metrics, working with agencies, and international marketing perspectives. Completion of the Direct and Digital Marketing module will give you significant exemptions from the Institute of Direct Marketings Certificate in Direct and Digital Marketing.

General Eligibility

Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Semester one

Core modules

  • Enhancing Business, Management and Personal Skills (non-credit)

  • Strategic Marketing

  • Social Media Strategy

  • Managing Advertising and Communications

  • Marketing Research in Practice

2 Semester three

  • Marketing Dissertation

OR

  • Business Research Project (BRP)

3 Semester two

Core modules

  • Research Methods for Marketers

  • Direct and Digital Marketing

Two elective modules are chosen from:

  • Strategic Customer Engagement

  • Creative Brand Strategy

  • Strategic e-marketing

  • Advanced Marketing Analytics

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Similar Courses

Other programmes you might be interested in.

Postgraduate

MSc Digital Information Management and Systems Innovation

University of Leeds · UK fees: £13,750 (total); International fees: £25,500 (total)
Postgraduate

MSc Management and Marketing

Birmingham City University International College (BCUIC) (Navitas) · £8,800, £13,200
Postgraduate

M.N.M. Management: Nonprofit

Florida Atlantic University · Up to $8,000

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email