Course Overview

An MBA with Luxury Branding course is a specialised program that focuses on the strategies, principles, and techniques involved in creating and managing luxury brand identity. It aims to provide students with a comprehensive understanding of the luxury industry, consumer behavior, brand management, marketing, and communication specific to luxury goods and services.

The course covers topics such as supply chain, retail strategy, service design, omni-channel marketing and communications. It also explores emerging trends in the luxury industry and understanding the production and consumption of luxury product. Studying luxury branding can provide you with the skills and knowledge to create, position, and maintain these premium brands, thereby exposing you to unique marketing strategies, product development techniques, and brand experiences that can be applied to other industries.​

This MBA course analyses the principles and strategies involved in the development and positioning of luxury brands. You will learn to rationalise and understand the methods used in luxury business models that have achieved profitability. The module also develops awareness of the complex issues involved in the luxury sector and will encourage students to critique and assess how luxury brands challenge the established rules of marketing in their attempts to build brand equity.​

Why study MBA with Luxury Branding at UWS London?​

Learn from experts
Our inspiring team and esteemed guest lecturers bring a wealth of knowledge and global experience garnered from their extensive careers in both UK-based enterprises and across international markets.

Immerse yourself in the world’s capital
Live and study in London; one of the leading cultural, financial and cosmopolitan capitals of the world.

Build your network
Our alumni network spans across more than 100 nationalities, offering a dynamic platform for connections that can drive your career forward. 

Exceptional career prospects
London is a global economic hub, which means there are abundant opportunities for professionals with various skill sets and backgrounds. UWS London careers department will help you to navigate the graduate job market during your studies and up to 2 years after you graduate.

General Eligibility

You should hold an honours degree or equivalent (minimum 2:2 classification) or a bachelor’s degree with significant and relevant work experience. You will normally be expected to have at least one of the following:

• A degree awarded by an appropriate institution

• A postgraduate award (passed at an appropriate level)

• An appropriate professional qualification such as those from ACCA or CIMA

• Passed a Pre Master’s programme at relevant level

• Relevant work or professional experience

Where candidates do not meet the standard entry requirement, they must demonstrate that they have sufficient relevant professional or practice-based experience to undertake their chosen programme of study. They may be admitted to the programme at the discretion of the programme Admissions Officer/Programme Leader.

Part Time Work Details

20 hours work permit for international students

Language Requirement

• For applicants whose first language is not English, the University sets a minimum English language proficiency level. The qualifications below must have been gained within two years of the start of your course.

  General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training):

  • Overall score 6.0

  • No sub-test less than 5.5

  Common equivalent English language qualifications

  All stated English tests are acceptable for admission for both home/EU and international students for this programme:

  • CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169

  • CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169

  • Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests

  • PTE Pearson Academic English: An overall score of 59 to 64 with no element below 59 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 65 to 75 with no element below 65 (for programmes that require IELTS 6.5 with no element below 6.0)

  For further information on English Language qualifications accepted click here.

  For applicants who do not meet the minimum English language requirements above, there is an option to apply for the pre-sessional English language programme combined with chosen degree programme.