MBA with Luxury Branding

An MBA with Luxury Branding course is a specialised program that focuses on the strategies, principles, and techniques involved in creating and managing luxury brand identity. It aims to provide students with a comprehensive understanding of the luxury industry, consumer behavior, brand management, marketing, and communication specific to luxury goods and services.

The course covers topics such as supply chain, retail strategy, service design, omni-channel marketing and communications. It also explores emerging trends in the luxury industry and understanding the production and consumption of luxury product. Studying luxury branding can provide you with the skills and knowledge to create, position, and maintain these premium brands, thereby exposing you to unique marketing strategies, product development techniques, and brand experiences that can be applied to other industries.​

This MBA course analyses the principles and strategies involved in the development and positioning of luxury brands. You will learn to rationalise and understand the methods used in luxury business models that have achieved profitability. The module also develops awareness of the complex issues involved in the luxury sector and will encourage students to critique and assess how luxury brands challenge the established rules of marketing in their attempts to build brand equity.​

Why study MBA with Luxury Branding at UWS London?​

Learn from experts
Our inspiring team and esteemed guest lecturers bring a wealth of knowledge and global experience garnered from their extensive careers in both UK-based enterprises and across international markets.

Immerse yourself in the world’s capital
Live and study in London; one of the leading cultural, financial and cosmopolitan capitals of the world.

Build your network
Our alumni network spans across more than 100 nationalities, offering a dynamic platform for connections that can drive your career forward. 

Exceptional career prospects
London is a global economic hub, which means there are abundant opportunities for professionals with various skill sets and backgrounds. UWS London careers department will help you to navigate the graduate job market during your studies and up to 2 years after you graduate.

You should hold an honours degree or equivalent (minimum 2:2 classification) or a bachelor’s degree with significant and relevant work experience. You will normally be expected to have at least one of the following:

• A degree awarded by an appropriate institution

• A postgraduate award (passed at an appropriate level)

• An appropriate professional qualification such as those from ACCA or CIMA

• Passed a Pre Master’s programme at relevant level

• Relevant work or professional experience

Where candidates do not meet the standard entry requirement, they must demonstrate that they have sufficient relevant professional or practice-based experience to undertake their chosen programme of study. They may be admitted to the programme at the discretion of the programme Admissions Officer/Programme Leader.

20 hours work permit for international students

Who is this course for?​

This course is for you if…​

• You are interested in understanding and working in luxury goods and service industry​

• You are already in a professional role in the fields of marketing, advertising, brand management, production and distribution, or retail management​

• You have an entrepreneurial mindset aiming to create your own luxury brand​

• You already have an undergraduate degree or another professional qualification​

• You have relevant work experience that you can reference during the course
  
  Where will this course take me?

Completing a luxury branding course can take you into various exciting career paths and industries that focus on luxury products and services. There is a growing demand for professionals with specific expertise in luxury branding. The luxury industry also provides you with the opportunity to explore new and emerging definitions of luxury.

This MBA prepares you for managerial roles in the luxury brand industry and helps you develop your skills in enterprise and leadership in this growing industry. Graduates can find employment such as luxury branding, marketing, merchandising, retailing and distribution, where you would oversee the operations of high-end brands​.

An MBA in luxury branding can equip you with entrepreneurial outlook to start your own luxury brand or business. You would have an understanding of the industry’s nuances and the necessary business insight to succeed.