Our graphic design courses have been specifically designed in collaboration with leading industry professionals, for anyone wanting to experience an agency-style learning environment and work in multi-disciplinary creative teams, tackling real-world brand projects. To equip you with the right balance of conceptual, creative, and practical skills the course focuses on original thinking and innovation, so you learn about graphic design theory, big advertising ideas, customer insights, narrative and storytelling, and how to confidently present your ideas to clients. As your academic knowledge and practical abilities grow, we teach you about visual identity and brand language, design for print, design for web, art direction, digital and social media marketing, and how to cultivate your own entrepreneurial approach, preparing you to work alongside the very best in the world of visual communication.
The balance of our graphic design courses is such that you will be able to develop enough high-level skills and an understanding of Graphic Design, alongside Advertising and Marketing, to pursue specific career opportunities. For example, you could pursue a career as a Creative Director, Marketing Director, or Art Director.
Equally, you would be equipped to apply for careers generally not considered by traditional courses, like a Copywriter, Client Director, Motion Graphics Designer, Creative Strategist, Brand Manager, Visual Planner, Digital media Designer, Communication Manager, or Brand Manager.
The entrepreneurial aspect of the degree aims at giving you the confidence to work as a freelance contractor, or even to set up and run your own creative company should you wish.
Contact with the industry through internships and visits will allow you to develop valuable industry connections and contacts in addition to real-life experience.
The transferable skills of graduates in this domain are those much sought after in a range of other environments such as business and commerce; they enhance students’ profiles and employability and they are explicitly found in all work undertaken.
The development of an appropriate work ethic, including taking on roles and responsibilities, negotiation and decision-making, leadership, interpersonal engagement, and serving the whole is essential in any kind of production work, and this is embedded in the learning and teaching, and assessment strategies employed by the department.