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MSc Digital Marketing and Data Analytics

York St John University, United Kingdom
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Course Overview

The MSc Digital Marketing and Data Analytics program at York St John University is designed to equip students with the skills and knowledge required to succeed in the rapidly evolving digital marketing landscape. The course covers a range of topics, including data analysis, digital marketing strategies, consumer behavior, and marketing automation. Students will gain hands-on experience through practical projects and real-world case studies, as well as develop their ability to analyze and interpret complex data sets. With a focus on data-driven decision making, this course is ideal for those looking to take their career in digital marketing to the next level.

Additional Information

The program is designed for individuals who are interested in pursuing a career in digital marketing, or who are already working in the field and want to advance their skills. The course is delivered through a combination of lectures, seminars, and workshops, allowing students to engage with the material and interact with their peers. Graduates of the program will be well-prepared to take on leadership roles in digital marketing or pursue further study at the doctoral level.

Unlock Your Full Potential at York St John University

York St John University is an ideal choice for individuals seeking a high-quality education in digital marketing and data analytics. The university's location in the historic city of York provides access to a rich cultural heritage, as well as easy access to major cities in the UK and Europe. With a commitment to teaching excellence and a focus on practical application, York St John University is well-positioned to help students achieve their career goals.

Why You Should Study This Course

The aim of this program is to develop your critical understanding and self-awareness of digital marketing and data analytics. We bring together relevant academic theory and research with practical activities. This ensures you have a deep understanding of digital marketing activities within organizations. By studying with us, you'll: Develop a critical awareness of the key concepts of digital marketing, data analytics, and organizational strategy. Explore online visitor and buyer behavior. develop the ability to connect theory with practice in creative and innovative ways. Map customer journeys. Investigate mobile and social media marketing. Investigate the impact of digital marketing and data analytics within organizations. Suggest, discuss and analyze solutions to problems within the business. Apply the theories and techniques learned to complete projects and assignments. Enhance life-long learning skills to work with self-direction and originality.

General Eligibility

2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Modules
  • Strategic Thinking in Digital Marketing

  • Driving Insight from Data Analytics

  • Communicating in the Digital Age

  • Digital Change, Innovation and Disruption

  • Capstone Project

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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