MSc Digital Marketing and Data Analytics

Course Overview

The aim of this program is to develop your critical understanding and self-awareness of digital marketing and data analytics. We bring together relevant academic theory and research with practical activities. This ensures you have a deep understanding of digital marketing activities within organizations. By studying with us, you'll: Develop a critical awareness of the key concepts of digital marketing, data analytics, and organizational strategy. Explore online visitor and buyer behavior. develop the ability to connect theory with practice in creative and innovative ways. Map customer journeys. Investigate mobile and social media marketing. Investigate the impact of digital marketing and data analytics within organizations. Suggest, discuss and analyze solutions to problems within the business. Apply the theories and techniques learned to complete projects and assignments. Enhance life-long learning skills to work with self-direction and originality.

General Eligibility

2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.