BA (Hons) Events Management and Marketing

... United Kingdom
... London Metropolitan University - QA Centre

Course Overview

This course combines core elements of events management that go hand-in-hand with the latest marketing techniques, so that you can build a successful career as an event manager or similar professional.

Event managers play pivotal roles in a range of organisations and sectors including the government, corporations, not-for-profit organisations, entertainment companies, exhibitions and shows, incentive travel, tourism, virtual events, plus outdoor or sporting events.

A key feature of this course is its emphasis on hands-on experience from the outset. That’s why there’s various opportunities for you to work on events both inside and outside of the University.

From this practical work, you’ll gain involvement in events management, experience the competitive recruitment process and receive formal feedback from industry professionals. You’ll also have the opportunity to network and build connections that can benefit your future career.

In the classroom, you’ll learn about academic theories, key principles, industry issues and build core skills and competencies needed for marketing and events activities. Outside of the classroom, you’ll complete online learning activities that will allow you to practise these skills. On top of this, you’ll study the social and environmental issues associated with the events business, giving you a global and multicultural perspective of this industry.

Because events is such a hands-on industry, we also give you the option to include a sandwich work-placement year. This is a paid year-long placement opportunity that’s monitored by both the employer and the University. During this placement year, you’ll network with industry professionals and gain practical experience that’s designed to help you secure a graduate job where you can hit the ground running.

This course meets events and business management benchmarks to make sure you’re up to speed on business knowledge and the latest trends.

General Eligibility

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification)

  • English Language and Mathematics GCSE at grade C/4 or above (or equivalent)

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

  • If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Programme Information
...
Course Category

Humanities and Social Sciences


...
Campus Name

Holloway


...
Course Level

Undergraduate


...
Duration

Full-Time, 3 years, Part-time, 4 years


...
Available Intake

January, September


...
IELTS Score

5.5


...
Tuition Fees Range

UK: £9,250, International/EU:£16,000,


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