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BSc Marketing

University of Roehampton London, United Kingdom
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Course Overview

Youll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. Youll gain in-depth knowledge of a range of marketing strategies and tactics used by organizations to achieve their business goals. Covering the fundamentals of branding, youll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

General Eligibility

BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM Access – 24 Merits D18M24P3

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
Required modules Introduction to Accounting and Finance Business Psychology Business Organisations in a Global Economy Business Data Analysis Principles of Marketing Introduction to Management Required zero-credit module Business Readiness (Year 1)
2 Year 2
Required modules Managing People and Careers Project Management Consumer Behaviour Digital Marketing Strategic Digital Communication Branding Required zero-credit module Business Readiness (Year 2) Extended Professional Placement Extended Professional Placement
3 Year 3
Required modules Sales, Advertising and PR Business Ethics and Responsible Management Applied Corporate Strategy Emerging Issues in Marketing Communications Required zero-credit module Business Readiness (Year 3) Optional modules (corequisites) Business and Management Dissertation (Part 1) Business and Management Dissertation (Part 2) Managing Innovation Management Consultancy Skills Management Consultancy Project Contemporary Issues in Management

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS 6.0 overall with a minimum 5.5 in each component

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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