Course Overview

Youll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. Youll gain in-depth knowledge of a range of marketing strategies and tactics used by organizations to achieve their business goals. Covering the fundamentals of branding, youll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns.

General Eligibility

BTEC(QCF) Extended Diploma possible grades – relevant accepted DMM Access – 24 Merits D18M24P3

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• IELTS 6.0 overall with a minimum 5.5 in each component