This innovative course will shape you into a digital media professional who can design cross-platform digital communication products, such as digital campaigns, websites, mobile apps, and immersive and interactive experiences in a variety of contexts.
The School is equipped with industry-standard digital facilities, housed in a brand new, dedicated space, where using the tools of the trade will become second nature to you. You will have access to state-of-the-art digital and creative spaces and resources, including a newsroom, various studios, and a cinema.
BA Digital Media is shaped by the demands and requirements of the digital media industry, providing you with an innovative learning experience that is directly relevant to the sector.
You will be at the forefront of technically driven creation, learning to create graphic and interactive interfaces and planning and designing immersive digital experiences.
The course is very practice-based, with a strong foundation in theory, starting with a broad grounding in digital media production, and allowing you to specialize in your interest areas as you progress through the three years. You’ll begin by building your digital media design skills, including interactive storytelling, A/V production, visual design, and the basics of programming. You don’t need to be a programmer to take this course; we’ll teach you the high-level skills you need from scratch.
You will be taught to use digital methods and techniques to research digital audiences; design and manage online advertising and campaigns; and develop digital products using a variety of platforms and professional tools, such as motion and web graphics, non-linear story-telling, and design for multimedia.
You will learn to use industry-standard software such as the Adobe Creative Cloud Suite and Final Cut Pro, and also begin learning the coding languages that are foundational to the front end of modern websites and online applications: HTML, CSS, and Javascript. You will also have options to work with more specialized software for making 3D animations, as well as learn how you can use web code to produce creative interactives and digital stories.
This course is designed with your future employability at its heart. You will be encouraged to apply your skills through a work placement in year three, where you will gain first-hand, practical experience that will enhance your CV. You will also work on practical projects, ranging from developing an online advertising campaign, to creating a mobile app, depending on the pathway you choose.
You will graduate as a highly-skilled digital media designer, with an arsenal of sought-after skills such as content creation, A/V production for digital media, interactive storytelling, design for multimedia, web and app design, and digital and social media management.