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BA (Hons) Advertising & Digital Marketing

University of Northampton ( Navitas ), United Kingdom
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Course Overview

This is an exciting time to enter the marketing communication industry, as advertisers get to choose between online and offline media for their messages. You can work across various digital platforms and traditional media as you develop and execute campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles. The advertising and digital marketing industries provide a wide range of exciting employment opportunities for graduates, including Digital media executives, Social/online communities managers, Account managers in marketing communications agencies, Media planners or buyers, Advertising planners, Public relations consultants, Brand or communications managers within a client organization

General Eligibility

Standard entry requirements apply to this Advertising and Digital Marketing Degree.

A typical offer is around:

BCC at A Level or

DMM at BTEC or

Pass (C or above) at T level.

Part Time Work Details

Twenty hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory:

  • Foundations of Marketing

  • Introduction to Marketing Communications

  • Foundations of Advertising Media

  • Digital Marketing Essentials

  • Understanding Consumers

  • Professional Skills for Marketing Practice

2 Year 2

Designate:

  • Learning Through Work (WBL)

  • Brand Management

  • Public Relations Management and Practice

Compulsory:

  • E-Marketing

  • Integrated Marketing Communications

  • Professional Practice for the Creative Industries Managing the Communications Process

  • Marketing Research and Insight

3 Year 3

Designate:

  • Customer Relationship Management

  • Advertising Consultancy Project

  • Content Creation for Marketing

  • Digital Entrepreneur

  • Consumerism and Sustainability

  • Marketing Dissertation

Compulsory:

  • Issues in Advertising Practice

  • Research Project

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at the undergraduate level

Additional Information

This course is available within the foundation year (4 Years) & 4 Years Part Time.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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