Course Overview

Our course encourages you to consider the value of branding in today's competitive global environment, where organizations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCAs bespoke Design & Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies. The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising, and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this postgraduate course to address all aspects of product design, brand management, and the innovation factors that lie as a foundation for its success. We will cover each key component and teach you how to run these successfully, while also developing your own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organizational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

General Eligibility

An honors degree or equivalent qualification in the subject or a related discipline and/or Relevant work experience, demonstrating your ability to study at the postgraduate level.

Part Time Work Details

Language Requirement

• IELTS Indicator 6.5 (no component below 5.5).