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MSc, PgDip Senior Leader Apprenticeship+ Marketing and Leadership

Cranfield University, United Kingdom
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Course Overview

The Cranfield Senior Leader Apprenticeship+ Marketing and Leadership MSc is delivered in two parts:

  • Part 1: 11 modules are studied over 15 months. During this time, students build their portfolio of work-based evidence with support from their employer and their Cranfield Apprenticeship Tutor. Students also have peer coaching alongside their studies. This concludes with an End-Point Assessment (EPA), completed over five months, which includes the student’s Strategic Business Proposal, supported by their employer.

  • Part 2: Progression to the Marketing and Leadership MSc over a further six-month period, including an individual consulting proposal and an actionable project-based thesis.

On application, you will be enrolled in Part 1 of the program and begin your studies. Throughout the course, you will have regular communication with your Course Director to discuss your progression choices to Part 2 and full completion of the Senior Leader Apprenticeship+ Marketing and Leadership MSc.

General Eligibility

We welcome applications from talented candidates from all backgrounds. Candidates usually are high-potential, early-career managers with three to ten years of post-qualification experience in marketing roles.

Candidates typically possess a first- or second-class UK honors degree (or international equivalent). Alternatively, we will consider a professional qualification (such as CIM, IDM, ISM) and a minimum of five years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Modules

  • Understanding Markets and Competitors

  • Organisational Behaviour for Leaders

  • Understanding Customers

  • Value Propositions

  • Growth and Innovation

  • Customer Relationships and Delivery Channels

  • Marketing Communications

  • Accounting and Finance

  • Evaluating Marketing Effectiveness

  • People Management and Leadership

  • Leading Change

Language Requirement

IELTS 6.5 overall and 5.5 in all skill components.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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