About the Role
Are you a data-driven marketing expert with a passion for education and a knack for leveraging cutting-edge AI? BHE UNI is revolutionising the learning landscape and we are looking for an experienced Digital Marketing Manager to lead our growth strategy. If you have a proven track record of scaling EdTech platforms and are excited by the power of AI to drive results, we want to hear from you!
Key Responsibilities
- AI-Powered Strategy: Develop and execute comprehensive digital marketing strategies, integrating AI tools for audience segmentation, predictive analysis, content personalisation, and campaign optimisation to maximise ROI.
- Multi-Channel Campaign Management: Lead and manage marketing campaigns across all digital channels, including SEO/SEM, social media (paid and organic), email marketing, content marketing, and affiliate partnerships.
- Data-Driven Decision Making: Analyse campaign performance, user acquisition data, and market trends using tools like Google Analytics, SEMrush, and other analytics platforms. Translate complex data into actionable insights and strategic adjustments.
- Content & SEO Excellence: Collaborate with the content team to create compelling, SEO-optimised content that resonates with our target audience of students, parents, and educators. Drive organic growth through on-page, off-page, and technical SEO best practices.
- Lead Generation & Nurturing: Design and implement effective lead generation funnels and email nurturing sequences to convert prospects into loyal users of our platform.
- Innovation & Experimentation: Stay at the forefront of digital marketing and AI trends. Continuously test new tools, platforms, and strategies to ensure we remain competitive and innovative.
Educational Requirements
Bachelor’s degree in computer science, marketing, or Business (Master’s preferred but not mandatory).
Job Requirements
- AI-Powered Strategy: Develop and execute comprehensive digital marketing strategies, integrating AI tools for audience segmentation, predictive analysis, content personalisation, and campaign optimisation to maximise ROI.
- Multi-Channel Campaign Management: Lead and manage marketing campaigns across all digital channels, including SEO/SEM, social media (paid and organic), email marketing, content marketing, and affiliate partnerships.
- Data-Driven Decision Making: Analyse campaign performance, user acquisition data, and market trends using tools like Google Analytics, SEMrush, and other analytics platforms. Translate complex data into actionable insights and strategic adjustments.
- Content & SEO Excellence: Collaborate with the content team to create compelling, SEO-optimised content that resonates with our target audience of students, parents, and educators. Drive organic growth through on-page, off-page, and technical SEO best practices.
- Lead Generation & Nurturing: Design and implement effective lead generation funnels and email nurturing sequences to convert prospects into loyal users of our platform.
- Innovation & Experimentation: Stay at the forefront of digital marketing and AI trends. Continuously test new tools, platforms, and strategies to ensure we remain competitive and innovative.
Compensation & Benefits
If you are ready to take on this exciting challenge and drive the growth of a leading EdTech platform, please send your resume and a cover letter detailing your experience in the education industry and your proficiency with AI marketing tools.
Important Note:
BHE UNI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We at BHE UNI, pride ourselves on our diverse and inclusive environment. If you are ready to rise to new challenges and want to grow your career, we would love to hear from you. BHE UNI is an Equal Opportunity Employer. All applications will be treated with confidentiality.