Marketing EdTech Manager (Focus on AI)

Are you a data-driven marketing expert with a passion for education and a knack for leveraging cutting-edge AI? BHE UNI is revolutionising the learning landscape and we are looking for an experienced Digital Marketing Manager to lead our growth strategy. If you have a proven track record of scaling EdTech platforms and are excited by the power of AI to drive results, we want to hear from you!

• AI-Powered Strategy: Develop and execute comprehensive digital marketing strategies, integrating AI tools for audience segmentation, predictive analysis, content personalisation, and campaign optimisation to maximise ROI.
• Multi-Channel Campaign Management: Lead and manage marketing campaigns across all digital channels, including SEO/SEM, social media (paid and organic), email marketing, content marketing, and affiliate partnerships.
• Data-Driven Decision Making: Analyse campaign performance, user acquisition data, and market trends using tools like Google Analytics, SEMrush, and other analytics platforms. Translate complex data into actionable insights and strategic adjustments.
• Content & SEO Excellence: Collaborate with the content team to create compelling, SEO-optimised content that resonates with our target audience of students, parents, and educators. Drive organic growth through on-page, off-page, and technical SEO best practices.
• Lead Generation & Nurturing: Design and implement effective lead generation funnels and email nurturing sequences to convert prospects into loyal users of our platform.
• Innovation & Experimentation: Stay at the forefront of digital marketing and AI trends. Continuously test new tools, platforms, and strategies to ensure we remain competitive and innovative.