Digital Marketing Manager

Vacancy: 1 Position Job Type: Full-time | On-site Salary: BDT 50,000 – 65,000 (Monthly) Location: Dhaka, Bangladesh

Key Responsibilities:

Digital Marketing & Paid Advertising Lead, plan, and optimize all digital marketing activities across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, LinkedIn, and YouTube. Manage and optimize paid ad budgets to ensure maximum ROI and lead quality. Conduct A/B testing for ads, landing pages, and creatives to improve performance. Monitor KPIs including CTR, CPC, CPL, conversion rate, and lead quality. Email Marketing & Lead Nurturing Plan and execute email marketing campaigns for lead nurturing, follow-ups, offers, and re-engagement. Build and manage email automation workflows (welcome emails, follow-ups, reminders, conversions). Segment leads based on interest, location, intake, and behavior to improve conversions. Track open rates, click rates, and conversions to continuously improve email performance.SEO & Website Growth Support Collaborate closely with the SEO team to support on-page SEO, content optimization, landing pages, and keyword-driven campaigns. Work with the developer team to implement website updates aligned with marketing trends, UX improvements, and conversion optimization. Ensure landing pages are optimized for speed, SEO, and lead conversion. Social Media & Content Strategy Strategize, execute, and manage content across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube. Lead content planning for Reels, Shorts, Stories, Carousels, and Interactive posts. Actively monitor and respond to comments, messages, and inquiries to drive engagement and trust. Track engagement metrics and audience growth to refine content strategy. Reporting, Analytics & KPI Tracking Prepare and submit 2 detailed KPI performance reports per month, focusing on: Social media growth & engagement Paid ads performance Lead quality & conversions Email marketing performance   Provide insights and recommendations based on data to improve marketing outcomes. Follow-up & Performance Marketing   Develop and execute strong follow-up marketing strategies to convert leads into applications and enrolments. Work closely with admissions and sales teams to align marketing campaigns with conversion goals. Continuously optimize the marketing funnel from lead generation to enrolment.

Educational Requirements:

Bachelor’s degree in Marketing, Business, or a related field.

Job Requirements:

  ● 3–4 years of hands-on experience in digital marketing. ● Proven experience managing paid ads and lead generation campaigns. ● Strong understanding of email marketing, SEO basics, and performance marketing. ● Proficient in: ○ Google Analytics & Google Ads ○ Facebook Business Manager ○ TikTok Ads Manager ○ Canva & CapCut ○ Snapchat Ad Manager ● Strong analytical mindset with creative execution skills. ● Excellent communication and teamwork abilities. ● Up-to-date with the latest digital marketing trends, tools, and platforms.

Compensation & Other Benefits:

Work with an international brand in the education sector ● High-impact role with growth opportunities ● Collaborative team environment ● Opportunity to lead and shape marketing strategy

We at BHE UNI, pride ourselves on our diverse and inclusive environment. If you are ready to rise to new challenges and want to grow your career in human resources, we would love to hear from you. Interested candidates are requested to apply with a comprehensive CV detailing their relevant experience and qualifications for the role. BHE UNI is an Equal Opportunity Employer. All applications will be treated with confidentiality.