Master of Creative Enterprise and Innovation

The Master of Creative Enterprise and Innovation at Whitecliffe College of Arts & Design is a unique program that equips students with the knowledge, skills, and expertise to succeed in today's rapidly changing creative industries. This course is designed for individuals who are passionate about creating innovative solutions to complex problems and want to turn their creativity into successful business ventures. Students will learn how to develop and grow their creative ideas, build strong brands, and navigate the challenges of starting and running a creative enterprise. With a focus on practical application and real-world case studies, this program provides students with the tools they need to become leaders in their chosen fields.

Additional Information

Students will have access to state-of-the-art facilities and equipment, as well as opportunities to work on live projects and collaborate with industry partners. The program is taught by experienced professionals who are active in the creative industries and can provide students with valuable insights and connections. This course is ideal for individuals who want to make a meaningful impact in the creative industries and create innovative solutions that change the way we live, work, and play.

Unlock Your Creativity and Change the World with Whitecliffe College of Arts & Design

Whitecliffe College of Arts & Design is the perfect choice for students looking to pursue a Master's degree in Creative Enterprise and Innovation. Our faculty are experienced professionals who are passionate about teaching and mentoring students. We have a proven track record of producing successful graduates who are making a positive impact in their chosen fields. Our state-of-the-art facilities and equipment provide students with the tools they need to succeed. Plus, our location in the heart of Auckland provides easy access to the city's vibrant creative industries scene. With Whitecliffe College of Arts & Design, you can be sure that you are getting a top-quality education that will set you up for success in your future career.

Programme length is 18 months (3 semesters) – full-time.

All components are compulsory and follow a defined progression with pre and co-requisites.

The MCEI is the ideal programme for future founders and startups to learn how to launch an enterprise whether it’s a product or service. Non-disciplinary specific, it’s the perfect meld of academic learning, problem-solving, design thinking and human–centred system-minded design. Students will be encouraged to develop a deep sense of curiosity, purpose, passion and empathy to be leaders — not followers — and to influence the future.

To be able to co-create an innovative programme with industry experts has enabled Whitecliffe to build a really exciting master’s degree that will challenge, enlighten and encourage students to not only dream big but potentially turn those dreams and enterprises into reality.

The American writer and entrepreneur Mark Twain once said, ‘Explore. Dream. Discover.’ This programme will allow students to Explore. Dream. Discover and Do.

The programme supports students through an integrated approach, intentionally building resilience and confidence alongside the development of creative and innovative concepts and products. Students will strengthen their critical thinking and analysis skills, problem-solving, self-management, working with people and communication competencies. The MCEI programme is also a platform for human-centred creativity, impacting social, cultural, economic, and environmental outcomes and job creation. The relationship between creativity, enterprise and innovation will enable graduates to work beyond borders and become global citizens.

To enter the Master of Creative Enterprise and Innovation candidates will:

• have been awarded or qualified for a Bachelor’s Degree achieved with a B average in the final year, or a Bachelor Honours Degree or a Postgraduate Diploma OR

• have been awarded a Bachelor’s Degree followed by relevant professional experience OR

• have demonstrated equivalent practical, professional and/or scholarly experience.

Evidence for equivalent practical, professional and/or scholarly experience:

Candidates applying for entry without an acceptable academic qualification will need to show how their informal learning aligns with the learning outcomes for a degree. A graduate of a Bachelor’s degree is able to:

• demonstrate intellectual independence, critical thinking, and analytic rigour

• engage in self-directed learning

• demonstrate knowledge and skills related to the ideas, principles, concepts, research methods and problem-solving techniques of a recognised major subject

• demonstrate the skills needed to acquire, understand, and assess information from a range of sources

• demonstrate communication and collaborative skills.

As a guide, the above outcomes could be expected to be achieved after a minimum of four years of professional-level work experience
(paid or unpaid), or through a combination of pre-degree education and professional-level work. Professional-level work is characterised by:

• The ability to use independent judgement and discretion in performing work duties.

• A level of specialized knowledge in the field of work with some authority for decision-making.

• In-depth work requirements, such as data gathering, analysis and interpretation.

• Interaction with a broad range of individuals, including key stakeholders.

• Individual accountability for results.

Entry at the Discretion of the Head of School:

Candidates applying for entry will be required to submit evidence that they meet the entry requirements, as well as a written expression of interest summarising their creative or innovative practice, their creative enterprise concept, and their initial ideas about taking their concept to market.

Candidates will be interviewed.

Candidates will be offered entry to the programme at the discretion of the Head of the School of Design Innovation.