BA (Hons) Marketing

The BA (Hons) Marketing degree at De Montfort University is designed to provide students with a comprehensive understanding of the principles and practices of marketing. Students will learn how to develop and implement effective marketing strategies, identify target audiences, and measure campaign success. The course covers a range of topics including consumer behavior, market research, brand management, and digital marketing. Throughout the degree, students will have the opportunity to engage with real-world marketing challenges and projects, developing their skills in critical thinking, creativity, and problem-solving. Graduates of this course are well-prepared for careers in marketing, advertising, and related fields.

Additional Information

Students have the opportunity to specialize in areas such as luxury brand management, services marketing, or social media marketing through elective modules. The course is taught by experienced academics with industry experience, providing students with valuable insights into the latest trends and practices in marketing. De Montfort University has strong connections with the marketing industry, offering students opportunities for internships, placements, and networking events.

Unlock Your Potential in Marketing at De Montfort University

De Montfort University is an excellent choice for students interested in pursuing a degree in marketing due to its strong reputation for teaching excellence and industry connections. The university's location in Leicester provides access to a diverse range of businesses and organizations, offering students valuable learning opportunities. The course is designed to provide students with the skills and knowledge needed to succeed in a rapidly changing marketing landscape.

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.

You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.

You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.

You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.

This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

• A typical offer is 112 UCAS points from at least two A-Levels, or

• BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

The Key Skills Certificate at Level 3 in communication and numeracy can be offered as an alternative.

Alternative qualifications include:

• Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

International Baccalaureate: 26+ points

20 Hours of Work permit weekly for international students.