BA (Hons) Business & Management (Marketing)

This course is designed to provide students with a comprehensive understanding of the principles and practices of marketing within a business context. Students will learn how to develop, implement and evaluate effective marketing strategies, as well as how to analyze and interpret market research data. The course will cover topics such as consumer behavior, brand management, market segmentation, and digital marketing, with a focus on the application of these concepts in real-world business scenarios. By the end of the course, students will be able to demonstrate their knowledge and skills in creating and executing successful marketing campaigns.

Additional Information

This course is ideal for students who are interested in pursuing a career in marketing or management within a variety of industries. It is also suitable for those who want to develop their analytical and problem-solving skills, as well as their ability to communicate effectively and work collaboratively with others.

Unlock Your Potential at Bournemouth University

Bournemouth University offers a unique and innovative learning environment that prepares students for the challenges of the modern business world. With state-of-the-art facilities and experienced lecturers, students can be sure they are receiving the best possible education in marketing and management. Additionally, the university's location on the south coast of England provides opportunities for internships and networking with local businesses.

• Analyze marketing activities and develop marketing plans for a range of domestic and international settings 

• Opportunities to study abroad at one of our international partner institutions 

• Study a diverse subject that provides a stepping-stone to working in any industry, anywhere in the world 

• Complete an optional 30-week placement, giving you invaluable opportunities to gain industry experience and build a professional network 

• Studying at a university with over 35 years of teaching experience in this area, excellent industry connections, and an international reputation

• Gain professional Chartered Institute of Marketing qualifications alongside your degree, which is highly sought-after by employers

• Within fifteen months of graduating, 95% of our Business & Management courses students are in employment or further study.

This course requires 104–120 UCAS tariff points, including a minimum of 2 A-levels or equivalent. We are happy to consider a combination of qualifications and grades to meet the overall tariff, for example, A-levels A*CC, ABC, BBB or BCC, BTECs DDM, or DMM.

20 hours per week