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Bachelor of Fine Arts - Graphic Design

Whitecliffe College of Arts & Design, New Zealand
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Course Overview

The Bachelor of Fine Arts in Graphic Design at Whitecliffe College of Arts & Design is a comprehensive program that provides students with the skills and knowledge required to succeed in the dynamic and ever-evolving world of graphic design. The program focuses on the creative and technical aspects of graphic design, including typography, color theory, layout, and branding. Students will learn how to develop visually appealing and effective designs for a variety of mediums, from print materials to digital platforms. With a strong emphasis on practical application, students will work on real-world projects and collaborate with industry professionals to gain valuable experience and build their portfolios.

Additional Information

The program is designed for students who are passionate about creative problem-solving and want to pursue a career in graphic design. With a diverse range of course offerings, students can tailor their studies to suit their interests and career goals. The program also offers opportunities for internships, work experience, and study abroad programs, providing students with valuable industry connections and global perspectives.

Unlock Your Creativity at Whitecliffe College of Arts & Design

Whitecliffe College of Arts & Design is a leader in graphic design education, offering a comprehensive and innovative program that prepares students for success in the industry. With a focus on practical application and collaboration with industry professionals, students will gain the skills and knowledge required to excel in their chosen careers.

Why You Should Study This Course

Graphic Design at Whitecliffe prepares students for a career in visual communication, with a broad range of creative and commercial possibilities. Creative projects challenge and develop the student's conceptual ability, theoretical knowledge, and technical skills. Students are encouraged to present and contextualise their work within the historical development of design and contemporary practice.

At Whitecliffe, we support student's personal progression by allowing for regular group critiques and one-on-one discussions with lecturers.

Students develop industry contacts and professional skills through close interaction with visiting practitioners, studio visits, organising exhibitions, and entering industry competitions.

Whitecliffe Graphic Design graduates are employed as designers by both national and international agencies, with some progressing to establish their own design businesses. Graduates are also engaged in postgraduate research within the design field. The Whitecliffe BFA Honours year offers graduates the opportunity to further explore design research and prepares students for Master's level study and/or creative professional practice.

General Eligibility

Domestic Student Entry Requirements:

  • Completed application form

  • Minimum age: Students must turn 17 within their first year of study at Whitecliffe

  • NCEA University Entrance or equivalent

  • CIE/IB award

  • Discretionary Entrance is available to students who have gained exceptional marks in NCEA Level 2 and wish to embark on higher-level study. These students must display a high level of motivation and maturity

  • Some of the above academic requirements may be waived for students over the age of 20

  • Interview: All applicants for this programme are interviewed, and students should come to the interview prepared to discuss their work and ideas freely

  • Portfolio: This is brought to the interview and should include between 12-24 examples of original work showing breadth of ability. The portfolio can be specific to one genre if that has been the student's body of work. Digital copies of your portfolio will also be accepted

  • Letter of Intent: A 250-word letter of intent outlining reasons for wanting to study the BFA programme and desired pathway

International Student Entry Requirements:

  • Completed application form

  • Passport copy

  • Minimum Age: Students must turn 18 within their first year of study at Whitecliffe

  • IELTS Academic overall score of 6.0 with no band less than 5.5 or equivalent

  • Academic Transcripts: School or previous tertiary results

  • Interview: All applicants for this programme are interviewed. International student interviews are conducted via telephone or online

  • Portfolio: This is brought to the interview and should include between 12-24 examples of original work showing breadth of ability. International students may submit their portfolio digitally

  • Letter of Intent: A 250-word letter of intent outlining reasons for wanting to study the BFA programme and desired pathway

What You'll Study

1 Course Modules

The following Core Courses and Supplementary Electives are taught across all four of the Bachelor of Fine Arts pathways, along with specialist courses that are specific to Graphic Design.

Bachelor of Fine Arts Year One

Year One for the Bachelor of Fine Arts students includes a combination of both general arts and design with specialist pathway courses. The programme covers practical and theoretical skills and knowledge where students develop core skills in design, drawing, materials and processes, together with critical and contextual studies.

The study includes supervised studio practice, lectures, tutorials, and self-directed learning. Visual Theory introduces the vocabulary of Art History and Contemporary Theory in support of practical courses and Studio Practice.

The Semester One programme is specifically intended to best prepare students for one of the BFA specialist pathways (Fine Arts, Photo Media, Graphic Design, and Fashion Design). Students are guided through structured projects in the first semester and examine the process of drawing, art-making, and design within the compulsory courses: 5101 Drawing, 5102 Design, and 5103 Materials + Processes, before starting their specialist pathway in the second semester.

Students also participate in three, intensive week-long workshops that enable them to collaborate in teams and/or work independently to produce collective creative outcomes.

Critical and Contextual Studies

A fully integrated programme of Critical and Contextual Studies supports all studio specialisms. 5111a & 5111b Visual Theory Part 1 & Part 2 initiates students into the language of critical discourse and critique. Students learn to analyse, critique, discuss, write, and conduct research related to the practice of art and design. The Visual Theory courses also assist students in positioning their art and design practice within a broader cultural and historical context.

Year One Supplementary Electives

Additional to the specialist courses, students have an opportunity to select from a range of elective courses. Elective courses enable the Year One student to test out other specialist areas, before firming up their decision to specialise in a pathway. Elective courses may include the following:

  • Community Engagement

  • Painting

  • Screen Printing

  • Graphic Print Processes

  • Publication Design

  • Reading the Photographic Image

  • Video

  • Digital Imaging


Critical and Contextual Studies in Years Two and Three

The integrated programme of Critical and Contextual Studies continues in Years Two and Three. In Year Two students undertake a one-semester course in Modern and Contemporary Art and Design Survey, that addresses contemporary theory and debates around the subject specialism of their choice. Year Three students extend this learning in the Contemporary Issues in Art and Design course as well as Entrepreneurship II that includes the opportunity for applying knowledge in a work placement. During these internships, students gain valuable insight into working conditions and fostering significant networks for the future.

In addition, students select from a range of theory elective courses offered within a suite of Year Two and Year Three courses. The courses include a variety of topics that strategically deepen students’ contextual, theoretical, and practice-based inquiries. Students select from the following:

  • Sustainability Now

  • Contemporary Art: Asia and the Pacific Rim

  • Socially Engaged Practice

  • Scripting the Body: Curating Performance

  • Identity and the Construction of the Postmodern (Self)

  • Painting and the Expanded Field

  • Making Art in a Globalised World

  • Public Project

  • Revolution and War

  • Popular Culture: Warhol's Stepchildren

  • The Object

  • What is Cinema?

  • Spectacle and Seduction

  • Te Ao Māori

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS Academic overall score of 6.0 with no band less than 5.5 or equivalent

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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