MSc Strategic Communication and Public Relations

Social media, smartphones and the Internet have changed how we talk to each other, and how organisations talk to their customers, forever. Stories spread round the world in the time it takes to order a latte. Word of mouth has never been more powerful at generating interest for organisations. But how can this wave of change be harnessed? In our digital age there is a rising demand for communications professionals with the skills to plan strategic communication campaigns and drive success for businesses, charities and government organisations. On this course you will develop the specialist skills needed to communicate effectively across a range of media and digital platforms. It’s important to understand the bigger picture, and you will study within a framework that emphasises strategic thinking and a critical stance, enabling you to make an effective, ethical and responsible contribution to your organisation. You can tailor your learning to your career aspirations and gain practical experience – and always-valuable contacts – on an industry placement. You will learn from tutors who have many years of experience in communication and public relations roles and who are widely published. The course is suitable if you:• want to start a career in communication and PR, you can do an industry placement (optional) and we’ll support you in developing industry relevant knowledge and skills, help you to produce a professional portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;• already work in a communication or PR role and want professional development, you can study part-time and tailor your learning to your own development needs;• aim to progress to a research career in communication or PR, members of QMU’s teaching team are influential published authors and regularly present at conferences all over the world.

Social media, smartphones and the Internet have changed how we talk to each other, and how organisations talk to their customers, forever. Stories spread round the world in the time it takes to order a latte. Word of mouth has never been more powerful at generating interest for organisations. But how can this wave of change be harnessed? In our digital age there is a rising demand for communications professionals with the skills to plan strategic communication campaigns and drive success for businesses, charities and government organisations. On this course you will develop the specialist skills needed to communicate effectively across a range of media and digital platforms. It’s important to understand the bigger picture, and you will study within a framework that emphasises strategic thinking and a critical stance, enabling you to make an effective, ethical and responsible contribution to your organisation. You can tailor your learning to your career aspirations and gain practical experience – and always-valuable contacts – on an industry placement. You will learn from tutors who have many years of experience in communication and public relations roles and who are widely published. The course is suitable if you:• want to start a career in communication and PR, you can do an industry placement (optional) and we’ll support you in developing industry relevant knowledge and skills, help you to produce a professional portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;• already work in a communication or PR role and want professional development, you can study part-time and tailor your learning to your own development needs;• aim to progress to a research career in communication or PR, members of QMU’s teaching team are influential published authors and regularly present at conferences all over the world.