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This course is designed to develop knowledge, skills, and experience in Digital Marketing and to combine creative elements with digital skills, preparing students for an ever-changing career.Upon completing your digital marketing studies at Victoria College of Arts and Design, you will be proficient in utilizing various digital marketing resources to craft and implement exceptional digital marketing strategies throughout the entirety of a campaign's lifecycle.You will possess the ability to resonate deeply with your target audience, addressing their desires and requirements effectively within the digital realm.Why study Digital Marketing?
Charting Your Course.Discover flexible paths that match your interests, goals, and aspirations. Navigate challenges and create a unique journey centered around your passions.
Entrepreneurial skills.Develop compelling and interactive digital marketing campaigns that engage audiences across multiple channels.
Digital creative media.Get assistance in setting up your own business and advancing your ideas with support.
Industry standard software.Get equipped with industry-standard software to prepare yourself for opportunities in agencies, in-house work, or self-employment.
Business proposals.Create, implement, and assess comprehensive plans and promotional efforts from start to finish.
Personal development planning.Developing a personal growth strategy is a crucial step towards achieving success in any industry.
Additionally, they should have at least one of the stated UK/international qualifications or their equivalent.
Qualification accepted:
Three A levels, grade C or above
Three vocational A levels, grade C or above
Level three Extended Diploma, grade MMM or above
National Diploma, grade DD or above
Advanced Diploma, grade C or above
International Baccalaureate, 24 points or above
VCAD fully supports T Levels as a new pathway to university study and will accept the relevant UCAS Tariff points for T Levels across all courses.
For international students include a maximum allocation of 20 hours per week.
This foundation year serves as a preliminary phase within the four-year BSc (Hons) Digital Marketing program.
You will be introduced to the essential principles of academic rigor, with a focus on developing research-oriented writing skills.
Modules may include*:
Social Media
UX and App Prototyping
Professional Life Practice
Work-Based Learning.
In the first year, you will be introduced to modules that foster collaborative and experimental approaches, as well as entrepreneurship and enterprise skills. This will aid in the cultivation and demonstration of interdisciplinary working techniques, interaction, and innovative thinking.
You'll have the opportunity to interact with industry experts, providing additional support and enhancing your employability and entrepreneurial skills.
Marketing and the Digital Context
Fundamentals of Business and Management Practice
Web Design and Coding Basics
Promotion and Communication Design
Professional Life Practice - Developing your Practice
Professional Life Practice - Exploring your Practice
During your second year, you will put your subject knowledge into practice, working collaboratively to enhance your skillset and industry expertise through engaging in a work-based learning experience.
Photography and Visual Creation
Digital Psychology
Enterprise, Innovation and Responsible Business
Professional Life Practice - Applying your Practice
During your last year, you'll expand upon the knowledge gained in your first and second years, applying it to practical, real-world scenarios. In the final year project, you will be able to demonstrate the combination of theoretical knowledge and hands-on experience gained throughout the program.
You must adopt a professional approach to time management and project completion to complete your final year of studies.
Professional Life Practice - Situating Your Practice
Applied Research Method: Emerging Technology, AI, and Market Research
Marketing Campaign Planning
Independent Dissertation Project.
Students should possess a minimum of five GCSEs at grade C/4 or higher (which includes English) or an equivalent qualification.
The course is uniquely tailored for students wishing to pursue a career in:
Marketing Executive
Advertising Planner
Social Media Manager
Public Relations Officer
Events Manager
Digital Marketing Manager
Account Manager
SEO Specialist.
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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