Course Overview

This one-year course is for those who have already completed two years of undergraduate-equivalent study in a related subject (Level 4 and 5 or 240 credits) and wish to gain a degree in Business Administration with a specific focus. It opens the door to a range of rewarding careers in the business sector and marketing.

With its dynamic blending of theory and practice, this highly vocational degree explores the latest developments in marketing, communications, digitisation and social media. There is also a clear focus on developing your employability: the course builds your understanding of the core principles of business knowledge and operations, taking a global perspective and covering a variety of organisations, from small/medium businesses to multinationals and new ventures.

Using real-life case studies and practical exercises, you explore marketing thought and practice across the globe, analysing and reflecting on key marketing decisions. You learn to apply established techniques - such as problem-solving, critical thinking and analysis - to solve real-life problems while challenging marketing concepts and data.

With this degree, you should have already studied marketing or business administration at an appropriate level or have substantial, relevant work experience in the field. You will be ready to extend your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in marketing, in the UK and abroad.

General Eligibility

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

• At least 80 points with 64 points from 2 A-level passes at C or above

• At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma

• At least 80 points with Merit Merit Pass in the BTEC Extended Diploma

• A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

Part Time Work Details

The 20 hours is total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing added together.

Language Requirement

• English language requirements

  The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.

  UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element

  Please note: some courses may require higher levels of English – the exact criteria will be specified in the course descriptions