Skip to main content
Panoramic collage of university campus architecture

BA (Hons) Digital Marketing

University of Chester, United Kingdom
Save

Course Overview

Digital Marketing is something you cannot learn simply from textbooks. You need real, hands-on experience. The Digital Marketing degree course is designed just for this purpose. Right from the start, you will work on real, live digital projects, so you will develop the skills needed to excel in this fast-paced industry.

Chester Business School is a state-of-the-art campus in the heart of the city. It is a special and unique place that will enable you to flourish and grow from undergraduate student to confident digital marketing professional.

You are an individual here. We strive to help you achieve your personal ambitions. Throughout your degree course, you will be mentored and supported by a Personal Tutor. These are the people who will support you through life’s challenges. You will also benefit from our Student Experience Representatives (SERs). These are the students who make sure that your voice is heard.

As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.

General Eligibility

Typical Entry:

112

UCAS points

GCE A Level:

Typical offers: BCC - BBC at A Level

BTEC:

BTEC Extended Diploma: DMM

BTEC Diploma - D*D*

T Level:

Merit

Irish/Scottish Highers:

Irish Highers - H3, H3, H3, H3, H4

Scottish Highers - BBBB

International Baccalaureate:

26 points

Access requirements:

Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit

OCR:

OCR National Extended Diploma - Merit 2

OCR Cambridge Technical Extended Diploma - DMM

OCR Cambridge Technical Diploma - D*D*

Extra Information / General Entry Requirements:

Welsh Baccalaureate (core) and Level General Studies will be recognized in our offer. We will also consider a combination of A Levels and BTECs/OCRs.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory Modules:

  • Developing Professional Practice

  • Managing Service Experiences

  • Marketing Principles

  • Practical Marketing

  • Principles of Web Design

  • The Digital Landscape

2 Year 2

Compulsory Modules:

  • Research in Context

  • Social Media Marketing

  • The Digital Toolbox

  • The Global Customer

Optional Modules:

  • Business Placement Year

  • Developing Intercultural Literacy and Cross-Cultural Skills

  • Employability Skills Analysis Development and Planning

  • Enhancing your Employability through Work-Based Learning

  • Experiential Overseas Learning

  • Year abroad study exchange

3 Year 3

Compulsory Modules:

  • Data-Driven Marketing

  • Digital Marketing Futures

  • Management Research Project

  • Strategic Marketing Management

Optional Modules:

  • Marketing Communications

  • The Professional Marketer

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS Academic: Undergraduate: 6.0 (minimum 5.5 in each band)

Additional Information

This course is available: Full-time, 4 Years with Foundation Year - BA (Hons) Full-time, 4 Years with Placement Year - BA (Hons) Part-time, Up to 7 Years - BA (Hons)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email