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MSc Marketing with Brand Management (Professional Practice)

University of Huddersfield, United Kingdom
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Course Overview

This course is specifically aimed at international students, supporting those wishing to gain practical work-based experiential learning. Together with studying your chosen course, we are offering an additional 6-month placement opportunity, making the course 18 months in length. This allows students to put into practice the skills and techniques developed throughout the Masters degree within a UK environment after completing the 12-month taught program. The course provides a comprehensive study of core marketing principles, with an additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalized and globalized business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximize your opportunity to put marketing theory into practice through the use of live case studies and projects.

General Eligibility

An Honours degree (2:1 or above) or equivalent professional qualification, in any subject. Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Course Module

You will study the following modules:

Core Modules

Strategic Marketing Management

Strategic Brand Management

Contemporary Consumer Engagement

The Global Professional

Option modules which may include (choose one)

Intelligent Business Information Systems

Managing Sustainable Challenges

Managing Employee Relations

Global Business and Human Rights

Emotional Intelligence for the Effective Leader

Management Accounting

Final Project

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Research Route

Research Methods

Individual Research Project

Consultancy Route

Consultancy Skills

Group Consultancy Project

New Venture Creation

Launch a venture

New Venture Creation

MSc Professional Practice Placement

Language Requirement

  • IELTS6.5
  • TOEFL93
  • PTE65
  • Duolingo89
The minimum for IELTS is 7.0 overall with no element lower than 6.5 (a minimum of TOEFL 550 (Computer Based Toefl 213) score) or equivalent will be considered acceptable.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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