Course Overview

Want to study business while also delving deeper into marketing?

Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you in developing specialist marketing skills alongside a general business degree.

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to market and business challenges on a local and international level. Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management, or events management. Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.

General Eligibility

We accept a wide range of qualifications for entry to our undergraduate programmes with an integrated foundation year:

• A minimum of five GCSE passes at grade C/4 or above (including Maths and English) or international equivalent. The qualifications must have been awarded within the last five years. Evidence of ongoing recent study preferred. Or;

• If you do not have formal or recent qualifications, you can support your application with evidence of appropriate skills and knowledge acquired through a minimum of three years of post-school professional work experience. Accompanying your application, you must write an essay of 500 words setting out the following:

  • A summary of your work experience

  • A consideration of how that experience has advanced your skills and knowledge

  • A summary of how that experience relates to the course of study applied for.

Part Time Work Details

For international students include a maximum allocation of 20 hours per week.

Language Requirement

• If English is not your first language, we will need to see evidence of your proficiency in the English language.

  Generally, we are looking for a score equivalent to IELTS 5.5, with no less than 5.5 in each of the four components of Reading, Writing, Listening and Speaking. We accept a range of qualifications including:

  • IELTS

  • TOEFL iBT with a minimum score of 64

  • Pearson PTE with a minimum score of 45

  • Duolingo with a minimum score of 95

  • Academic qualifications taught in English can also be accepted, such as GCSE English Language with a minimum grade C/4.