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Want to study business while also delving deeper into marketing?
Our Business and Management (Marketing) degree provides a grounding in the theory and practice of modern marketing and will support you in developing specialist marketing skills alongside a general business degree.
Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to market and business challenges on a local and international level. Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management, or events management. Along the way, you’ll develop the core skills you need to excel in all kinds of businesses – with a specialism in marketing – and start to build a clear picture of exactly where those skills could take you.
We accept a wide range of qualifications for entry to our undergraduate programmes with an integrated foundation year:
A minimum of five GCSE passes at grade C/4 or above (including Maths and English) or international equivalent. The qualifications must have been awarded within the last five years. Evidence of ongoing recent study preferred. Or;
If you do not have formal or recent qualifications, you can support your application with evidence of appropriate skills and knowledge acquired through a minimum of three years of post-school professional work experience. Accompanying your application, you must write an essay of 500 words setting out the following:
A summary of your work experience
A consideration of how that experience has advanced your skills and knowledge
A summary of how that experience relates to the course of study applied for.
For international students include a maximum allocation of 20 hours per week.
The Integrated Foundation Year is designed to provide you with the essential skills and knowledge needed to excel in your future studies. You’ll join a supportive and engaging learning environment that will help you develop an understanding of business principles and management practices. With a focus on real-world applications, this foundation year is an ideal stepping stone to the next phase of your degree.
Gain a broad understanding of today’s business environment – from the context in which organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as the business environment, economics and globalisation, and managing data.
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business.
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, organisational strategy, new trends in management, creating and hosting festivals and events, and strategic human resource management.
If English is not your first language, we will need to see evidence of your proficiency in the English language.
Generally, we are looking for a score equivalent to IELTS 5.5, with no less than 5.5 in each of the four components of Reading, Writing, Listening and Speaking. We accept a range of qualifications including:
IELTS
TOEFL iBT with a minimum score of 64
Pearson PTE with a minimum score of 45
Duolingo with a minimum score of 95
Academic qualifications taught in English can also be accepted, such as GCSE English Language with a minimum grade C/4.
Other programmes you might be interested in.
For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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