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MSc International Marketing.

Anglia Ruskin University, United Kingdom
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Course Overview

The MSc International Marketing course at Anglia Ruskin University is designed to provide students with a comprehensive understanding of the principles and practices of international marketing. The course covers topics such as market segmentation, target market identification, positioning, branding, and marketing mix strategies in an international context. Students will also learn about cultural differences and how they impact marketing strategies, as well as how to conduct market research and analyze consumer behavior in a global context. The course is ideal for those looking to pursue a career in international marketing or wish to gain a deeper understanding of the subject.

Additional Information

The MSc International Marketing course is delivered through a combination of lectures, seminars, workshops, and individual study. Students will have access to state-of-the-art facilities and software, including marketing simulation software and data analysis tools. The course also includes a dissertation module, where students can apply the concepts learned throughout the program to a real-world marketing problem.

Unlock Your Potential at Anglia Ruskin University: A Leader in Business and Management Education

Anglia Ruskin University is a global institution with a strong reputation for delivering high-quality education in business and management. The university's location in Cambridge, UK provides access to a vibrant business community and opportunities for collaboration with industry leaders. The course is taught by experienced academics and professionals with extensive experience in the field of international marketing.

Why You Should Study This Course

This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing. The course has been designed for todays modern marketer. Modules have been chosen to reflect the needs of marketing professionals specifically digital marketing; understanding the global customers and brand psychology. The course is made up of eight modules, all covering a wide range of aspects of marketing. The strategic marketing and new venture development module will give you the practical skills to launch a new product or service onto the market, this module will be delivered in conjunction with a more traditional dissertation which will develop the academic skills required of a postgraduate student.

General Eligibility

You will need a first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Core modules

  • International Leadership and Entrepreneurship

  • International Marketing, Innovation and E-Commerce

  • Digital Marketing

  • Understanding the Global Customer

  • Brand Psychology

  • Strategic Management in a Global Context

  • Research Methods and Ethics

  • Strategic Marketing and New Venture Development

  • Postgraduate Major Project

Language Requirement

  • IELTS6.5
  • TOEFL93
  • PTE65
  • Duolingo89

If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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