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MSc Strategic Marketing

Cranfield University, United Kingdom
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Course Overview

  • Our Strategic Marketing MSc is a top-ranked marketing MSc. It is ranked 5th in the UK and 15th worldwide by QS World University Rankings: master's in Marketing 2022.

  • This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.

  • You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts, and articles in highly ranked journals.

  • You will develop practical skills through participating in a marketing consultancy project provided by an external business client and through international marketing case studies.

  • You will have access to master classes with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.

  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.

  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with small class sizes and unrivaled access to lecturers and support staff.

General Eligibility

We welcome applications from talented candidates of all backgrounds, and each application is considered on merit. Usually, candidates must hold either a:

  • First or a 2.1 UK honors degree in a relevant discipline, or

  • an international qualification of a standard equivalent to a First or 2.1 UK honors degree

Candidates not meeting these criteria may be considered if they have a professional qualification (e.g., CIM) and five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory modules

  • Strategic Marketing and Planning

  • Big Data, Insight and Analytics

  • Retailing and Omnichannel Management

  • CRM and Customer Experience

  • Marketing Consultancy Project

  • Digital Marketing and Social Media Marketing

  • Accounting and Finance for Strategic Marketing

  • Strategic Sales

  • Integrated Marketing Communications

  • Managing Brands

  • Consumer Behaviour

  • Marketing Research Methods

Language Requirement

IELTS 6.5 overall and 5.5 in all skill components.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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