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BA (Hons) Fashion Marketing

York St John University, United Kingdom
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Course Overview

This innovative degree will equip you with the skills and knowledge to succeed in the dynamic and exciting world of fashion marketing. You'll learn how to effectively communicate fashion brands and products through a range of channels, including social media, advertising, and events. With a focus on creativity, sustainability, and digital innovation, you'll gain a deep understanding of the fashion industry and how to market products ethically and responsibly. Our teaching team have extensive experience in the fashion industry, providing you with practical insights and real-world examples to inform your learning.

Additional Information

Our course is designed to give you a competitive edge in the job market, with opportunities for work placements, internships, and freelance projects. You'll also have access to industry connections through our network of fashion professionals, providing valuable insights and opportunities for collaboration. Our graduates have gone on to successful careers in fashion marketing, brand management, and creative direction, among others.

Fashion Marketing at York St John University: Where Creativity Meets Industry Expertise

York St John University has a long history of excellence in the field of fashion and textiles. Our state-of-the-art facilities and industry connections provide an ideal environment for learning and growth. Plus, our location in the vibrant city of York offers easy access to fashion capitals like London and Manchester, providing opportunities for networking and career advancement. With a focus on sustainability and ethical practice, you'll be well-prepared to make your mark in the fashion industry.

Why You Should Study This Course

Gain the skills and knowledge you need to become a successful marketer in the global fashion industry. With strong industry links to the world of fashion, this course will prepare you for the world of work. Develop your content creation skills, learn how to exploit the potential of social media, and transform consumer insights into the fashion trends of the future. In this course, we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with its target market. Explore how consumer behavior theories are applied within a fashion context. You will come to understand how product, pricing, and distribution strategies differ for both mass and luxury markets. Alongside this, you will study the key principles of modern marketing and communications.

General Eligibility

104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
  • Practising Responsible Business Behaviours

  • Principles of Fashion Marketing

  • Fashion, Society and Culture

  • Business Analytics and the Blockchain

  • Product Development: Concept to Consumer

  • Visual Fashion Communication

  • Marketing Communications, Social and Digital

2 Year 2
  • Consumer Behaviour and Consumer Trends

  • International Fashion Branding

  • Sourcing, Supply Chain, Ethics and Distribution

  • Research Methods for Service Industries

  • Professional Placement

  • Business, Creativity and Opportunism Skills for the Workplace of Today

  • Fashion Trends, Buying and Analytics

3 Year 3
  • Research Investigation

  • Fashion Retail Strategy

  • Fashion Communication and New Media

  • Fashion Career Planning and Portfolio

  • Managing Creativity and Innovation in Fashion

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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