Gain the skills and knowledge you need to become a successful marketer in the global fashion industry. With strong industry links to the world of fashion, this course will prepare you for the world of work. Develop your content creation skills, learn how to exploit the potential of social media, and transform consumer insights into the fashion trends of the future. In this course, we will guide you through the key elements of fashion marketing. You will learn how the fashion industry develops strategies in line with its target market. Explore how consumer behavior theories are applied within a fashion context. You will come to understand how product, pricing, and distribution strategies differ for both mass and luxury markets. Alongside this, you will study the key principles of modern marketing and communications.
104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.
20 Hours of Work permit weekly for international students.
If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.
Business Administration and Management
York campus
Undergraduate
Full-Time, 3/4 years(inc. placement year)
September
5.5
UK: £9,250, International/EU: £13,000,
London
6.0
£ 9250
Bath, England
Canterbury and Medway
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