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BSc (Hons) Digital Marketing and Data Analytics

York St John University, United Kingdom

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Course Overview

This course will provide you with a comprehensive understanding of digital marketing and data analytics, equipping you with the skills and knowledge to succeed in this rapidly growing field. You'll learn how to create and implement effective digital marketing strategies, analyze data to inform marketing decisions, and use data visualization tools to communicate insights. With a focus on practical application, you'll work on real-world projects and case studies to develop your skills and prepare for a career in the industry.

Additional Information

This course is designed for students who want to pursue a career in digital marketing or data analytics. You'll have access to state-of-the-art facilities and equipment, including a dedicated data laboratory and cutting-edge software tools. Our teaching staff are industry experts with years of experience in the field, providing you with tailored support and guidance throughout your studies.

Unlock Your Career Potential with York St John University's Digital Marketing and Data Analytics Course

York St John University is a leading institution for digital marketing and data analytics education. Our courses are designed to meet the needs of the modern job market, providing you with the skills and knowledge that employers are looking for. With our strong industry connections, you'll have access to networking opportunities and work experience placements to help you launch your career.

Why You Should Study This Course

Discover how goods and services are marketed effectively using online tools and apps. Explore how human behavior is translated into data and how this can shape business thinking. This course will give you a head start in data analysis. You will also gain a wider appreciation of what the numbers mean, and what questions to ask as you begin your career in marketing. The digital revolution has changed the face of marketing forever. Learn to analyze, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers.

General Eligibility

104 UCAS Tariff points 3 GCSEs at grade C/4 (or equivalent) including the English Language.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Practising Responsible Business Behaviours
Principles of Marketing
Website Craft and Creation
Business Analytics and the Blockchain
Developing Analysis Techniques
Financial Concepts and Planning

2 Year 2

Marketing through Digital Activity
Technologies for the Data Driven Age
Consumer Behaviour
Research Methods for Service Industries
Professional Placement
Business, Creativity and Opportunism Skills for the Workplace of Today
Creating Effective Information Systems

3 Year 3

Research Investigation
Business Intelligence
Social Media, Content and Branding
Using E-CRM and Web Analytics
Technological Issues in the Digital Era
Global and Cross Cultural Marketing

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

If English is not your first language you will need to show that you have English Language competence at IELTS level 6.0 (with no skill below 5.5) or equivalent.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelUndergraduate

Awarding BodyYork St John University

Campus NameYork campus

DurationFull-Time, 3/4 years(inc. placement year)

Available IntakeSeptember

IELTS Score5.5

Tuition FeesUK: £9,250, International/EU: £13,000

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