Course Overview

In our consumer-driven economy, customer engagement is a universal imperative across every industry. Even from the smallest interactions, a customer’s impression of your organization can influence perception and create reality. As an entrepreneur or manager, we know you want to build and lead your team to deliver superior customer service. And with a bachelor’s degree in Customer Experience from Lipscomb University, you can equip yourself and your team with the skills to meet the demands of customers for a quality experience during every interaction.

Learn from our expert faculty who know what it takes to create a great customer experience, from the purchasing process to customer retention. Experience a brand through the eyes of the consumer to understand how the customer experience influences buying behavior. Empowered with this knowledge, you can create experiences to retain customers, build a loyal base and even develop brand advocates. Set yourself apart from the competition and create consistently positive impressions for every customer.

General Eligibility

Business Core (52 hours*) and Other Required Courses for B.B.A. Degree.

Credit Hours:

30

Graduate Student: one who has satisfied all admissions requirements (average of 2.75 on undergraduate work, GRE acceptable scores).

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• IELTS 6.5 overall, with no less than 6.0 in any component.