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BA (Hons) Customer Experience (Online)

Lipscomb University, United States
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Course Overview

In our consumer-driven economy, customer engagement is a universal imperative across every industry. Even from the smallest interactions, a customer’s impression of your organization can influence perception and create reality. As an entrepreneur or manager, we know you want to build and lead your team to deliver superior customer service. And with a bachelor’s degree in Customer Experience from Lipscomb University, you can equip yourself and your team with the skills to meet the demands of customers for a quality experience during every interaction.

Learn from our expert faculty who know what it takes to create a great customer experience, from the purchasing process to customer retention. Experience a brand through the eyes of the consumer to understand how the customer experience influences buying behavior. Empowered with this knowledge, you can create experiences to retain customers, build a loyal base and even develop brand advocates. Set yourself apart from the competition and create consistently positive impressions for every customer.

General Eligibility

Business Core (52 hours*) and Other Required Courses for B.B.A. Degree.

Credit Hours:

30

Graduate Student: one who has satisfied all admissions requirements (average of 2.75 on undergraduate work, GRE acceptable scores).

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Module

All undergraduate students must complete these General Education Requirements.

Leadership Core (24 hours)

INST 2203 - Introduction to Research Methods

OGLD 4993 - Capstone

All of the following competencies are required, earned at the 3000 level or higher:

CORE 305V - Applied Communicativeness

CORE 312V - Applied Drive/Energy

CORE 318V - Applied Influence

CORE 326V - Applied Organizing and Planning

CORE 329V - Applied Problem Solving and Decision Making

CORE 330V - Applied Relationship Building

Upper Division Electives (6 hours)

Major Courses (18 hours)

CXE 3003 - Customer Experience Strategy

CXE 3013 - Relationship Marketing

CXE 3023 - Design Thinking and Choice Architecture

CXE 3043 - Storytelling for Customers

PSMG 2013 - Management Principles for Leaders

PSMK 2013 - Marketing Concepts for Leaders

Electives/Badges/Certificates (~32 hours)

Degree Type Requirements (6-8 hours)

Minimum Total for Graduation: 126 hours

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

IELTS 6.5 overall, with no less than 6.0 in any component.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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