Course Overview

Marketing is constantly evolving €“ with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc. Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process. Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.

General Eligibility

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.

Part Time Work Details

Language Requirement

• This course requires an IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.