The Bachelor of Sustainable Fashion Design programme addresses the belief that if we care for the land and the people, we ensure our stakeholders are better stewards of the planet and are more responsible towards ensuring a sustainable and progressive future for the fashion industry. We take pride in providing an educational environment that values and fosters in students and staff Manaakitanga (mutual respect, care, and support), wisdom, courage, agility, and integrity. We provide a collaborative learning and educational environment that values and fosters creative minds to become responsible individuals, by weaving the concepts and values of Whitecliffe and Te Tiriti o Waitangi - protection, participation, and partnership.
The programme acknowledges the urgent need to address the negative environmental and social impact of the fashion industry. The programme redesigns the value of fashion by challenging the conventional ways the industry operates by integrating skills and knowledge of sustainable and innovative design theories and practices to promote learning relevant to the future of sustainable and ethical fashion. The programme offers rich learning opportunities that inspire critical and creative thinkers as future change-makers, enabling them to address the need for rapid, positive, restorative, and regenerative design solutions, through individual and expressive outcomes.
The programme provides an opportunity for students to draw upon their cultural knowledge, social issues, and values and their local community context/s, to be involved in, and to increase their awareness of wider issues within the local and global fashion industry and subsequently, to inform their contribution to this rapidly-changing industry. Students are encouraged to be confident to express their perspectives while developing their ability to be critically reflective and responsive to the broader contexts of influence and significance relevant to their own practice and individual creative inquiry. The programme emphasises ongoing development of attitudes, values, and self-awareness as a foundation for continuing personal and professional effectiveness and growth.