MA Public Relations

The MA Public Relations program at BCUIC (Navitas) provides students with a comprehensive understanding of the principles and practices of public relations. The course covers topics such as media relations, crisis communication, stakeholder engagement, and reputation management. Students will learn how to develop and implement effective PR strategies, analyze PR campaigns, and evaluate their impact. The program is designed to equip students with the skills and knowledge needed to succeed in a rapidly changing PR landscape, including the use of digital technologies and social media platforms. Graduates of the program will be well-prepared for careers in public relations, marketing, and communications in a variety of settings, including agencies, corporations, non-profits, and government organizations.

Additional Information

The MA Public Relations program at BCUIC (Navitas) is accredited by the Chartered Institute of Public Relations (CIPR). Students will have access to state-of-the-art facilities and equipment, including a dedicated PR lab with industry-standard software and tools. The program also offers opportunities for students to gain practical experience through internships, placements, and live client projects.

Unlock Your Potential in Public Relations at BCUIC (Navitas)

Birmingham City University International College (BCUIC) (Navitas) is an excellent choice for students seeking to pursue a career in public relations. Our location in the UK provides access to a vibrant media landscape and a diverse range of PR agencies, corporations, and non-profit organizations. The university's strong reputation in the field of communication and media studies ensures that our graduates are highly sought after by employers. Additionally, the BCUIC (Navitas) campus offers a supportive learning environment with small class sizes and personalized attention from faculty members.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups, and activists. The MA in Public Relations combines theory and practice, providing a real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognize that most applicants are looking to build a career in PR and our emphasis is on employability. We look at techniques for raising awareness, listening to stakeholders, and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator. The MA explores the ever-changing media landscape while critically examining PRs impact on society.

Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential. Applicants should have sound academic skills (research, writing, presentation), an interest in ideas and their application, as well as some basic competence in IT skills (word-processing, internet activities, etc). Above all, applicants need to have an inquiring mind, an aptitude for research, sharing and communicating ideas, and a desire to develop as independent and self-motivated thinkers.