Course Overview

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups, and activists. The MA in Public Relations combines theory and practice, providing a real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognize that most applicants are looking to build a career in PR and our emphasis is on employability. We look at techniques for raising awareness, listening to stakeholders, and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator. The MA explores the ever-changing media landscape while critically examining PRs impact on society.

General Eligibility

Applicants should possess at least an upper second class first degree (or equivalent), or have considerable experience in a related field and be able to demonstrate outstanding ability and potential. Applicants should have sound academic skills (research, writing, presentation), an interest in ideas and their application, as well as some basic competence in IT skills (word-processing, internet activities, etc). Above all, applicants need to have an inquiring mind, an aptitude for research, sharing and communicating ideas, and a desire to develop as independent and self-motivated thinkers.

Part Time Work Details

Language Requirement

• Good spoken and written English is vital. IELTS level 6.5 is a minimum.