Course Overview

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward. You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically, you will learn about what captures consumers' attention, how their perception may be altered by different types of design elements as well as factors that affect the consumer decision-making process. You will also be taught social-psychological aspects of consumers functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumers personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically-based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

General Eligibility

Minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis for Recognition (GBR) for the British Psychology Society (BPS) OR 2.1 or above in non-accredited BA or BSc psychology related. Graduates from other disciplines (e.g. undergraduate degrees in Marketing, Advertising or Business) whose degrees contain at least one module of taught statistics, mathematics, and/or research methods and have a 2.1 or above can also apply.

Part Time Work Details

Language Requirement

• If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognized by Anglia Ruskin University.