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BSc (Hons) Advertising

University of East London, United Kingdom
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Course Overview

At the University of East London, we offer you a unique insight into advertising. You'll learn all about the advertising industry: what it does, how it works, and how it's changing in relation to the world that it shapes and that helps shape it.

You'll learn about branding, market research techniques, and digital media production, and take a detailed look at how today's consumer society works.

Guided by industry experts, you'll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You'll be involved in work placements and consumer research projects. We'll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don't meet the entry requirements for a BA, you can study this course as an 'extended', four-year program. In your first year, you'll take a foundation year which prepares you for a successful transition to the BA course.

General Eligibility

112 UCAS points from an equivalent Level 3 qualification listed on the

UCAS tariff calculator

, including:

A Level in at least two subjects

BTEC Extended Diploma – DMM

BTEC Diploma – D*D*

Access to HE Diploma

T Levels

International Baccalaureate – 24 points including a minimum of 15 points at a Higher Level

We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator and will assess the suitability, on a case-by-case basis.

In addition to one of the above, you should have:

GCSE English Grade 4/C or Level 2 Functional Skills in English

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Foundation Year

CORE MODULES:

  • Academic Development

  • Narrative and Creativity

  • Group Film Project

  • Social Media Project

  • Ways of Looking

  • Mental Wealth: Professional Development

2 Year 1

CORE MODULES:

  • Narrative 1: Narrative Fiction

  • Documentary 1: Documentary and Representation (Creative Writing)

  • Aesthetics and Technologies 1: Practice as research

  • Media Cultures

  • Mental Wealth: Agency 1

  • Social Media & Branded Content Design

3 Year 2

CORE MODULES:

  • Narrative 2: Advanced Narrative

  • Documentary 2: Experimental Documentary

  • Mental Wealth: Professional life: Agency 2

  • Celebrity & Influencer Marketing

  • Digital Research in Practice

4 Year 3

CORE MODULES:

  • Final Project Development

  • Final Project: Completion

  • Content Design & Execution

  • Self-Branding: Identity & Social Media

  • Aesthetics & Technologies: Professional Practices

  • Mental Wealth: Professional life: Agency 2

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 5.5 with a minimum of 5.5 in Reading, Writing, Listening, and Speaking (or recognized equivalent).

Additional Information

This course is available: Part-Time, 6 Years

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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