MSc Marketing Communications

The MSc Marketing Communications program at Birkbeck University of London is designed to provide students with a comprehensive understanding of the principles and practices of marketing communications. The course covers the entire marketing mix, from product development and pricing to distribution and promotion, with a focus on the role of communication in achieving marketing goals. Students will learn how to develop effective marketing campaigns that engage target audiences and drive business results. The program is ideal for those seeking to advance their careers in marketing communications or transition into the field from other disciplines.

Additional Information

The MSc Marketing Communications program consists of 180 credits, divided into three core modules (30 credits each), four elective modules (20 credits each), and a dissertation (60 credits). Students will have the opportunity to specialize in areas such as digital marketing, brand management, and marketing analytics. The program also offers a range of workshops and seminars, which provide students with hands-on experience of marketing communications tools and techniques.

Unlock Your Career Potential with Birkbeck University of London's MSc Marketing Communications Program

Birkbeck University of London is an ideal choice for those pursuing the MSc Marketing Communications program due to its strong reputation in the field. The university's Department of Management has a long history of producing cutting-edge research and teaching in marketing, and the program is designed to provide students with the skills and knowledge needed to succeed in this dynamic and rapidly evolving field. Students will benefit from the university's location in central London, which provides access to a wide range of marketing organizations and opportunities for networking and internships.

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice?

You will learn about organizational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketers formulate and implement policies, programs, and strategies, and consider marketing communications theory and practice in a range of industries and organizations, so you can identify appropriate practical tools.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and in local and national government. Possible professions include:

• advertising executive

• marketing executive

• distribution officer

• public relations officer

• sponsorship officer

• public affairs consultant

• advertising copywriter.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

20 hours of work permit weekly for international students.