Course Overview

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice?

You will learn about organizational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketers formulate and implement policies, programs, and strategies, and consider marketing communications theory and practice in a range of industries and organizations, so you can identify appropriate practical tools.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and in local and national government. Possible professions include:

• advertising executive

• marketing executive

• distribution officer

• public relations officer

• sponsorship officer

• public affairs consultant

• advertising copywriter.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.