Course Overview

Our new MSc Marketing Analytics gives you the opportunity to gain specialization in data analytics with a core knowledge of digital marketing. It is designed to offer you a blend of technical, and quantitative modules in data analytics, alongside more technical marketing, social media, and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.

To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation, and other statistical data analysis exercises using:

available brand datasets and established analytical tools

valuation techniques and digital marketing modeling with industry/marketing world applications.

On successful completion of this course, you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance. You will also have built the confidence to be able to analyze marketing and other data and use this to make effective marketing decisions.

By equipping you with strong quantitative, statistical, and technical skills needed in a world powered by big data, this MSc Marketing Analytics will prepare you for more technical and analytics-based roles within large as well as small organizations including:

digital marketing

branding and social media

big data and business analytics

professional services.

If you are interested in further study, it will also provide you with a strong foundation for Ph.D. research in this area.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above) from a UK university or an equivalent international qualification.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.