MSc Marketing Analytics

The MSc Marketing Analytics course at Birkbeck University of London is designed to provide students with the knowledge and skills required to succeed in the rapidly evolving field of marketing analytics. The course covers a range of topics, including data analysis, statistical modeling, marketing mix optimization, and consumer behavior. Students will learn how to apply advanced statistical techniques to analyze large datasets and make informed decisions about marketing strategies. Graduates of the program will be well-equipped to pursue careers in marketing analytics, data science, or related fields.

Additional Information

The course is delivered through a combination of lectures, seminars, and practical workshops. Students will have access to state-of-the-art software and tools for data analysis and visualization, as well as opportunities to work on real-world marketing analytics projects with industry partners. The program also offers a range of academic support services, including academic writing and study skills tutorials.

Unlock Your Full Potential at Birkbeck University of London: A Leading Institution for Marketing Analytics Education

Birkbeck University of London is an ideal choice for students pursuing a Master's degree in Marketing Analytics due to its strong reputation for academic excellence, cutting-edge research, and diverse student body. The university offers a range of programs in business and management, including the MSc Marketing Analytics, which provides students with a comprehensive education in marketing analytics and prepares them for successful careers in this field.

Our new MSc Marketing Analytics gives you the opportunity to gain specialization in data analytics with a core knowledge of digital marketing. It is designed to offer you a blend of technical, and quantitative modules in data analytics, alongside more technical marketing, social media, and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.

To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation, and other statistical data analysis exercises using:

available brand datasets and established analytical tools

valuation techniques and digital marketing modeling with industry/marketing world applications.

On successful completion of this course, you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance. You will also have built the confidence to be able to analyze marketing and other data and use this to make effective marketing decisions.

By equipping you with strong quantitative, statistical, and technical skills needed in a world powered by big data, this MSc Marketing Analytics will prepare you for more technical and analytics-based roles within large as well as small organizations including:

digital marketing

branding and social media

big data and business analytics

professional services.

If you are interested in further study, it will also provide you with a strong foundation for Ph.D. research in this area.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

20 hours of work permit weekly for international students.