Strategic Marketing Management MSc

This intensive one-year master's degree is designed for aspiring marketing professionals who want to develop the strategic skills and knowledge required to succeed in today's competitive business environment. You will learn how to create, implement and evaluate effective marketing strategies that drive business growth and revenue. With a focus on practical application, you will work on real-world marketing projects and case studies, developing your analytical, critical thinking and problem-solving skills. Our teaching team consists of experienced marketing professionals and academics who are experts in their field, providing you with cutting-edge knowledge and insights into the latest marketing trends and practices.

Additional Information

Our course is accredited by the Chartered Institute of Marketing (CIM) and the Public Relations and Communications Association (PRCA), giving you the opportunity to gain professional certification alongside your degree. We also offer a range of scholarships and bursaries to support your studies, as well as a dedicated careers service to help you find your dream job upon graduation.

Unlock Your Full Marketing Potential at Aston University

Aston University is a leading UK university with an international reputation for excellence in business and management education. Our campus is located in the heart of Birmingham, a vibrant and diverse city that offers a wealth of cultural and recreational activities. Our location provides opportunities for networking and collaboration with local and global businesses, giving you access to real-world marketing experiences and insights. Plus, our small class sizes ensure personalized attention and support throughout your studies.

If youre looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. Youll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management. This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfill a variety of marketing roles across a wide range of organizations. As well as using traditional teaching methods, such as lectures and seminars, to equip you with the subject knowledge that you need there are also computer-based simulations, case studies, and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists, and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

One of the following: A good UK honors degree (minimum lower second class) Equivalent overseas degree recognized by Aston University As well as: Two professional references – at least one must be from an academic referee An official academic transcript of your university grades to date A completed application form.