MSc Digital Marketing & Analytics

The MSc Digital Marketing & Analytics program at Aston University is designed to provide students with a comprehensive understanding of the principles and practices of digital marketing, as well as the analytical tools and techniques needed to measure and optimize digital marketing campaigns. Students will learn how to design, implement, and evaluate digital marketing strategies across various platforms, including social media, search engine optimization, email marketing, and mobile marketing. Additionally, students will gain hands-on experience with data analysis and interpretation, learning how to use tools such as Google Analytics and A/B testing software to measure the effectiveness of digital marketing campaigns. By the end of the program, students will be able to develop and implement effective digital marketing strategies that drive business growth and achieve their marketing goals.

Additional Information

Students in this program will have access to Aston University's state-of-the-art facilities, including a dedicated digital marketing lab and software licenses for popular industry tools. Guest lectures from industry professionals and opportunities for collaborative projects with real clients will also be provided to give students valuable hands-on experience. Upon completion of the program, graduates will be eligible to pursue careers in digital marketing, marketing analytics, or related fields.

Unlock Your Potential at Aston University: Leading Digital Marketing & Analytics Education

Aston University is a leading institution for digital marketing and analytics education, with a strong focus on practical skills development. The university's location in the heart of Birmingham provides easy access to major cities and industries, offering students a unique blend of academic and professional opportunities. Aston University has a proven track record of producing successful digital marketing professionals, with many graduates going on to secure high-profile roles in top companies across the globe.

Increase your understanding and impact of marketing with ever-evolving technologies. Aston Universitys distance learning MSc Digital Marketing & Analytics program emphasizes central theories of marketing and analytics, as well as the ability to think critically and respond effectively when faced with different challenges. You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing. Upon completion of the MSc Digital Marketing & Analytics program, you will develop and refine a wide range of business skills demanded by employers worldwide including: Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making. Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches, and effective ways to tackle messaging in campaigns and initiatives. Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organizations.

To enter one of the online programs in the MSc Business Analytics Suite, you should possess a good UK honors degree (minimum lower second class) or an equivalent overseas degree recognized by Aston University. All applicants must submit the following: Official academic transcript(s) of your grades to date Two written recommendations, preferably at least one academic referee Current CV International students: An official academic transcript, with an official English translation A quantitative undergraduate degree is preferred. We will also consider applicants with a non-quantitative degree with relevant work experience or alternative quantitative qualifications e.g. R and Python.